Stock brokerages - Survey results

Exploring global perspectives on trading platforms, investment tools, and brokerage services.
Stock investor
1) What type of brokerage do you primarily use?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Full-service brokerage125
Discount brokerage125
Online brokerage250
2) How long have you been investing in the stock market?
Option ᐃCount ᐁ% ᐁ
5 yrs250
10 years125
3 years125
3) Which factors influenced your choice of brokerage? (Select all that apply)
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Fees and commissions436.37
Investment options available19.09
Customer service19.09
Trading platform features218.18
Educational resources327.27
4) How satisfied are you with your current brokerage?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Satisfied125
Neutral375
5) What features do you value the most in your brokerage app or platform? (Select all that apply)
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
User-friendly interface426.67
Advanced charting tools213.33
Research and analysis tools320
Mobile accessibility320
Security features320
6) How often do you trade stocks?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Weekly250
Rarely250
7) Please describe any challenges you have faced with your brokerage.
Option ᐃCount ᐁ% ᐁ
375
Outages125
8) What type of investments do you prefer?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
OptionCount%
Stocks4100
9) Do you use any investment research tools provided by your brokerage?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Yes, frequently125
Yes, occasionally375
10) When was the last time you switched brokerages?
Option ᐃCount ᐁ% ᐁ
11/19/2025125
11/13/2025125
08/05/2025125
06/09/2025125
11) How likely are you to recommend your current brokerage to others?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Somewhat likely250
Neutral250
12) What is your preferred method of communicating with your brokerage?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Phone375
Live chat125
13) What improvements would you like to see in your brokerage’s services?
OptionCount%
4100
14) On a scale of 1-5, how would you rate the educational resources provided by your brokerage?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
Option ᐃCount ᐁ% ᐁ
Webinars-3 (Average)420
Video tutorials-3 (Average)420
Articles-3 (Average)315
Articles-415
Market analysis-3 (Average)210
Market analysis-4210
Customer support-3 (Average)420
15) What is your main goal for investing?
Show as horizontal bar Show as vertical bar Show as stacked horizontal bar Show as stacked vertical bar Show as donut chart Show as pie chart Show as line graph Show as area chart
OptionCount%
Long-term growth4100